Collaborating with The Pineapple Agency, we helped create a pop-up shop for Under Armour to offer the latest Curry 5s after their Golden State’s championship win. We had 11 days to secure a storefront on the Victory Parade route, outfit the space with flooring, graphics, and furniture, and plan the ultimate celebratory experience.
With a Samsung VR lounge, a GIF photo booth, an NBA video game nook, and a hip-hop DJ, the transformation was complete. Lines formed outside as fans waited for a chance to enjoy the experience and take home the latest footwear.
With Steph Curry shining on the national stage, UA saw a perfect opportunity to drop a limited edition line of Curry 5 shoes.