EGD partnered with The Pineapple Agency, in a full rebranding of a new lead generator, Grin+Beam.
Taking the brand to the next level with a complete rename and strategy around brand architecture for content creation led to the generation of a strong body of custom visuals for digital, print, video and ultimately on-site experiential marketing.
In 2018 we were introduced to motorcycle helmets that integrate AR (augmented reality) as the primary technology helping riders to see all that surrounds them. Utilizing a camera on the rear of the helmet and a pop-up display just below the right eye, this technology communicates not only the visuals of what’s happening behind the rider but also integrates voice command, music, phone, and navigation.
We had 60 days from the start of the project to design a tradeshow booth for the CES (Consumer Electronics Show) in Las Vegas. In under 100 days, we produced a 20’x10’ booth that incorporated a 20’x4’ video wall. We captured content via GoPros, steadycam, and drone, and used 3D modeled renderings and live-action footage to curate a short seamless video that through “moments,” revealed the depth and breadth of the technology.
Christopher Wood was our co-producer on the booth and video, and we enjoyed powerful assistance from Harley Musch, Joel Silverman, Matthew Jones Photography, Carson Nyquist, WitnessCo and Stephen Wahl.
Collaborating with The Pineapple Agency, we helped create a pop-up shop for Under Armour to offer the latest Curry 5s after their Golden State’s championship win. We had 11 days to secure a storefront on the Victory Parade route, outfit the space with flooring, graphics, and furniture, and plan the ultimate celebratory experience.
With a Samsung VR lounge, a GIF photo booth, an NBA video game nook, and a hip-hop DJ, the transformation was complete. Lines formed outside as fans waited for a chance to enjoy the experience and take home the latest footwear.
We worked with Toast & Jam Entertainment to bring visual life and spirit to the Denver International Airport during its half-decade of transformation. We launched one of the largest airport art installations with a week of public programming that incorporated live music and DJ sets as David Choe, Sam Flores, and Highraff “live painted” murals on 8’ x 100’ panels that were used as construction barricades between 2012-2017.
Although the art is no longer featured at the airport, this prolific public art experience has left a lasting impression on Denver. David Choe in particular has made a mark with some very memorable murals:
David Choe on Terminal Kings