Working with the Newton County Industrial Development Authority (NCIDA), has been a fantastic experience. As agency of record for over 5 years, we’ve had the chance to serve their marketing needs through print, web, video, aerial/drone, motion graphics and photography.
We recently had the opportunity to work on the branding of a collaborative program between University of Pennsylvania School of Dental Medicine and AAL. This included the design of their identity and logo, as well as producing their website, videos and collateral material.
We were asked to help develop a new brand. Working closely with a group of Orthodontists we developed several concepts that covered the e-commerce platform, branded content, and tone of voice. We then created a suite of brand assets as a toolkit that could be used by the Star Aligners marketing team in their communications.
We’ve had the great pleasure of working with Dale Desana and her team at Taste of Atlanta on a variety of projects. The finest local chefs, fabulous food, interesting industry professionals, delicious craft cocktails…what’s not to love?
We captured the iconic foodie events, Southern Wing Showdown and Taste of Atlanta Food Festival, with multiple cameras, steadycam, and drone footage. From talking head and B-roll, we were able to drive home the message that Atlanta’s a hard city to beat when it comes to top chefs, restaurants, and an expanding roster of pop-ups. We created one-to-three minute videos for each of these festivals for broadcast on social media. If only there were smellovision…
When C2G was just settling into their new office, we were hired to produce compelling graphics and video for their interior. It was important to breathe life into this corporate office-park space, so we used large photo prints and aluminum channels along with video and motion graphics to tell their stories and convey their mission.
Working closely with John King, the manager of this small yet mighty municipal airport, we were able to elevate their online presence with just a few key changes in design. For the logo, we started with capturing the essence of flight, and referenced the color palette of the logo of the City of Covington, which owns and operates the airport.
In addition to producing the website, we facilitated a photoshoot (with drone footage from our FAA-Certified pilot) with the key team members, and captured various vignettes of the airport, including the newly renovated runway and B-roll of the hangar and airport staff at work.
In 2018 we were introduced to motorcycle helmets that integrate AR (augmented reality) as the primary technology helping riders to see all that surrounds them. Utilizing a camera on the rear of the helmet and a pop-up display just below the right eye, this technology communicates not only the visuals of what’s happening behind the rider but also integrates voice command, music, phone, and navigation.
We had 60 days from the start of the project to design a tradeshow booth for the CES (Consumer Electronics Show) in Las Vegas. In under 100 days, we produced a 20’x10’ booth that incorporated a 20’x4’ video wall. We captured content via GoPros, steadycam, and drone, and used 3D modeled renderings and live-action footage to curate a short seamless video that through “moments,” revealed the depth and breadth of the technology.
Christopher Wood was our co-producer on the booth and video, and we enjoyed powerful assistance from Harley Musch, Joel Silverman, Matthew Jones Photography, Carson Nyquist, WitnessCo and Stephen Wahl.
Collaborating with The Pineapple Agency, we helped create a pop-up shop for Under Armour to offer the latest Curry 5s after their Golden State’s championship win. We had 11 days to secure a storefront on the Victory Parade route, outfit the space with flooring, graphics, and furniture, and plan the ultimate celebratory experience.
With a Samsung VR lounge, a GIF photo booth, an NBA video game nook, and a hip-hop DJ, the transformation was complete. Lines formed outside as fans waited for a chance to enjoy the experience and take home the latest footwear.
For more than four years, EGD+ served as Charlie’s Soap agency of record. As their marketing arm, we produced a new website, designed tradeshow booths, created video for a variety of applications, and 3D modeling and renderings (in collaboration with WitnessCo).
We also produced fresh content for their social media accounts and, in just over a year on a very limited budget, helped them grow their following by over 25%.