We recently had the opportunity to work on the branding of a collaborative program between University of Pennsylvania School of Dental Medicine and AAL. This included the design of their identity and logo, as well as producing their website, videos and collateral material.
We were asked to help develop a new brand. Working closely with a group of Orthodontists we developed several concepts that covered the e-commerce platform, branded content, and tone of voice. We then created a suite of brand assets as a toolkit that could be used by the Star Aligners marketing team in their communications.
We love developing logos and identity systems. Ok, that’s out there.
But what we most enjoy is developing empowering identity systems for our clients.
That includes: logo, color, and producing comprehensive graphic standards to ensure consistency through any type of visual application.
Over the last 10 years, we’ve had the chance to work with AAL on a number of marketing initiatives ranging from developing brand strategy and program support to designing their logo, website and catalogs. We’ve also provided general counsel for brand language and tone in an effort to solidify AAL as a leader in their field, clearly communicating their value proposition both internally and externally.
EGD partnered with The Pineapple Agency, in a full rebranding of a new lead generator, Grin+Beam.
Taking the brand to the next level with a complete rename and strategy around brand architecture for content creation led to the generation of a strong body of custom visuals for digital, print, video and ultimately on-site experiential marketing.
We worked with Toast & Jam Entertainment to bring visual life and spirit to the Denver International Airport during its half-decade of transformation. We launched one of the largest airport art installations with a week of public programming that incorporated live music and DJ sets as David Choe, Sam Flores, and Highraff “live painted” murals on 8’ x 100’ panels that were used as construction barricades between 2012-2017.
Although the art is no longer featured at the airport, this prolific public art experience has left a lasting impression on Denver. David Choe in particular has made a mark with some very memorable murals: