We were asked to help develop a new brand. Working closely with a group of Orthodontists we developed several concepts that covered the e-commerce platform, branded content, and tone of voice. We then created a suite of brand assets as a toolkit that could be used by the Star Aligners marketing team in their communications.
When it comes to producing print collateral, whether that means a brochure, annual report, product catalog or a 12-panel, embossed, soft-touch finish, with spot-UV gloss coat, we’ve got ya covered. We’ll help you identify the best solution for your application, understanding the audience, the story or information you want to clearly convey and the right execution based on your quantity, budget (and sometimes….) timing needs.
Over the last 10 years, we’ve had the chance to work with AAL on a number of marketing initiatives ranging from developing brand strategy and program support to designing their logo, website and catalogs. We’ve also provided general counsel for brand language and tone in an effort to solidify AAL as a leader in their field, clearly communicating their value proposition both internally and externally.
EGD partnered with The Pineapple Agency, in a full rebranding of a new lead generator, Grin+Beam.
Taking the brand to the next level with a complete rename and strategy around brand architecture for content creation led to the generation of a strong body of custom visuals for digital, print, video and ultimately on-site experiential marketing.
In 2018 we were introduced to motorcycle helmets that integrate AR (augmented reality) as the primary technology helping riders to see all that surrounds them. Utilizing a camera on the rear of the helmet and a pop-up display just below the right eye, this technology communicates not only the visuals of what’s happening behind the rider but also integrates voice command, music, phone, and navigation.
We had 60 days from the start of the project to design a tradeshow booth for the CES (Consumer Electronics Show) in Las Vegas. In under 100 days, we produced a 20’x10’ booth that incorporated a 20’x4’ video wall. We captured content via GoPros, steadycam, and drone, and used 3D modeled renderings and live-action footage to curate a short seamless video that through “moments,” revealed the depth and breadth of the technology.
Christopher Wood was our co-producer on the booth and video, and we enjoyed powerful assistance from Harley Musch, Joel Silverman, Matthew Jones Photography, Carson Nyquist, WitnessCo and Stephen Wahl.
Our mission for Better World Books was to work with their marketing team to tell the story of their collaborative relationship with a commercial real estate company. The campaign to promote their “green bins” relied on espousing the benefits of having one on their land. It was great to work with an organization dedicated to funding literacy programs around the world.
One of the touch points for the brand was developing a dynamic 10’x10’ tradeshow booth that incorporated replaceable graphic panels to accommodate various marketing messages and varying height adjustments depending on venue parameters.
We worked with Toast & Jam Entertainment to bring visual life and spirit to the Denver International Airport during its half-decade of transformation. We launched one of the largest airport art installations with a week of public programming that incorporated live music and DJ sets as David Choe, Sam Flores, and Highraff “live painted” murals on 8’ x 100’ panels that were used as construction barricades between 2012-2017.
Although the art is no longer featured at the airport, this prolific public art experience has left a lasting impression on Denver. David Choe in particular has made a mark with some very memorable murals: