EGD partnered with The Pineapple Agency, in a full rebranding of a new lead generator, Grin+Beam.
Taking the brand to the next level with a complete rename and strategy around brand architecture for content creation led to the generation of a strong body of custom visuals for digital, print, video and ultimately on-site experiential marketing.
In 2018 we were introduced to motorcycle helmets that integrate AR (augmented reality) as the primary technology helping riders to see all that surrounds them. Utilizing a camera on the rear of the helmet and a pop-up display just below the right eye, this technology communicates not only the visuals of what’s happening behind the rider but also integrates voice command, music, phone, and navigation.
We had 60 days from the start of the project to design a tradeshow booth for the CES (Consumer Electronics Show) in Las Vegas. In under 100 days, we produced a 20’x10’ booth that incorporated a 20’x4’ video wall. We captured content via GoPros, steadycam, and drone, and used 3D modeled renderings and live-action footage to curate a short seamless video that through “moments,” revealed the depth and breadth of the technology.
Christopher Wood was our co-producer on the booth and video, and we enjoyed powerful assistance from Harley Musch, Joel Silverman, Matthew Jones Photography, Carson Nyquist, WitnessCo and Stephen Wahl.
Collaborating with The Pineapple Agency, we helped create a pop-up shop for Under Armour to offer the latest Curry 5s after their Golden State’s championship win. We had 11 days to secure a storefront on the Victory Parade route, outfit the space with flooring, graphics, and furniture, and plan the ultimate celebratory experience.
With a Samsung VR lounge, a GIF photo booth, an NBA video game nook, and a hip-hop DJ, the transformation was complete. Lines formed outside as fans waited for a chance to enjoy the experience and take home the latest footwear.
For more than four years, EGD+ served as Charlie’s Soap agency of record. As their marketing arm, we produced a new website, designed tradeshow booths, created video for a variety of applications, and 3D modeling and renderings (in collaboration with WitnessCo).
We also produced fresh content for their social media accounts and, in just over a year on a very limited budget, helped them grow their following by over 25%.
Our team has enjoyed working with the New Venture Development team at Georgia-Pacific in a number of ways to support its many marketing initiatives. From naming, branding, story telling to animation and 3D design, to video production and motion graphics, we’ve helped tell their stories in a number of applications.
We had the pleasure of working with the Atlanta Botanical Garden for the promotion of the Dale Chihuly exhibit, “Chihuly in the Garden.” Joel Silverman/Skychief Media and I set out to feature several of the Seattle artist’s most memorable pieces through multiple perspectives. Our goal was to capture not just the majesty of the art, but the stunning natural surroundings of the Gardens.
For this project, we created both 10-second and 30-second commercials that appeared on television and social media.
Collaborating with the team at Toast & Jam we created several experiential moments inside the California Academy of Science in San Francisco for the launch of Google Ocean. Having just mapped the ocean with Underwater Earth and The Ocean Agency, Google tasked us with producing one of their first immersive product launches. We also helped launch Google Moon, which was a collaborative project with NASA.
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