Over the last 8 years, we have had the honor of working alongside various municipalities within Newton County, Georgia including the Highway 278 Community Improvement District (CID). The CID is responsible for managing the investments and execution of enhancing areas within the county.
The HWY 278 CID, focuses on improving the gateways, landscaping, signals, signage, transportation, safety, and median and sidewalk beautification along the highway’s corridor. We worked with the board of directors, providing insight around the value of branding and a strategy for their organization.
BrandCottage is a strategic media and planning agency with offices in New York, Atlanta, Phoenix, Charlotte, Savannah and Los Angeles. We recently partnered with them to elevate their brand and online presence which included a new identity and logo system as well as a new website.
This website had to provide information about the many services Georgia Ophthalmologists offers, but it also needed to convey the culture and thought leadership of Dr. Jose Bigles and his team. We first outlined the website on paper, then moved to Sketch to document the UX (user experience). After getting approval from the client on the various pages and content, we moved into the creative phase by building a customized, responsive wordpress site.
Whether for desktop, tablet or mobile, we curated content to best fit the screen with optimum online delivery. From heavy text, graphics and images, to video, to downloadable forms, the original content matrix helped keep us honest and efficient. Additionally, we produced a series of videos featuring Dr. Bigles communicating about the many services his practice provides.
We proudly share a studio with No Architecture, with whom we occasionally collaborate when the stars align. For example, NoArch was designing an innovative Mexican restaurant in Fort Mill, SC, when they asked us to join the party (and working with this team IS a party…)
We created the exterior iconic blade neon sign as well as various elements of the interior — not just the visuals but the background “story” of the fabled (but fictitious) Molino Family and their culinary exploits. Once the build was complete, we went on to design and produce the website, and assisted with video and photography. Included in the graphics package was a series of line art and illustrations to infuse character and style throughout the menu.
Photography: Fredrik Brauer
Working with the Newton County Industrial Development Authority (NCIDA), has been a fantastic experience. As agency of record for over 5 years, we’ve had the chance to serve their marketing needs through print, web, video, aerial/drone, motion graphics and photography.
We recently had the opportunity to work on the branding of a collaborative program between University of Pennsylvania School of Dental Medicine and AAL. This included the design of their identity and logo, as well as producing their website, videos and collateral material.
We were asked to help develop a new brand. Working closely with a group of Orthodontists we developed several concepts that covered the e-commerce platform, branded content, and tone of voice. We then created a suite of brand assets as a toolkit that could be used by the Star Aligners marketing team in their communications.
Over the last 10 years, we’ve had the chance to work with AAL on a number of marketing initiatives ranging from developing brand strategy and program support to designing their logo, website and catalogs. We’ve also provided general counsel for brand language and tone in an effort to solidify AAL as a leader in their field, clearly communicating their value proposition both internally and externally.
Working closely with John King, the manager of this small yet mighty municipal airport, we were able to elevate their online presence with just a few key changes in design. For the logo, we started with capturing the essence of flight, and referenced the color palette of the logo of the City of Covington, which owns and operates the airport.
In addition to producing the website, we facilitated a photoshoot (with drone footage from our FAA-Certified pilot) with the key team members, and captured various vignettes of the airport, including the newly renovated runway and B-roll of the hangar and airport staff at work.